Long Beach Collection
Brand & Identity | Print | Web Design | Marketing
Three separate properties. Three unique brands. One cohesive identity.
The Linden, The Alamitos, and The Pacific are luxury apartment communities situated in East Village—a vibrant and intimate arts district within the heart of Long Beach, CA. This highly walkable and bike-friendly neighborhood boasts a wide spectrum of shared perks for the Long Beach Collection: from good eats and live music, to local boutiques and pristine coastline beaches.
The objective was to develop a collective identity with a shared look and feel for all branded pieces, while leveraging the finer details (colors, patterns, imagery) to unfold each property’s story.
Created at Studio
COHESIVELY BRANDED
The Long Beach Collection embraces color and uniformity throughout all branded materials for these sister properties—from logo suites and stationery sets, to custom-drawn floor plans and a shared website layout.