Halo Creative Labs
Brand & Identity | Art Direction | Print
Halo is a vibrant creative agency, situated in the heart of RiNo — Downtown Denver’s industrial hub and arts district. With specialties in the branding, motion, and digital realms, this agency’s focus is on creating brands for startups and positioning them for success.
The objective of this project was to craft a brand and identity for Halo, reflective of its energetic and innovative qualities. Pulling inspiration from the fluidity and unexpected nature of the northern lights, this brand came to fruition in a colorful yet refined way.
Intent & Recognition
Similarities can be drawn between Halo and its parent company, AngelMD. The clean and geometric nature of AngelMD’s identity was carried over, while Halo’s “O” follows the same fluid and overlapping appearance as the AngelMD emblem.